With F1 racing culture and professional track as the design theme and formal language, IDEAL creates a modern office space that reflects the culture of racing, the sense of mechanical industry and the sense of innovation. It has helped open a new era for the BitAuto and become a new landmark.

BitAuto refers to the company as a “championship team” whose core corporate philosophy is professionalism, cooperation and innovation. We set up a 3D F1 "track" in the office to create an office arcade with a unique style. We connect the three-story office floors through a spiral staircase to facilitate communication and cooperation between different teams. This white three-dimensional "track" twists and turns, extending from the ground into a table and then extending from the table to the sky. The free-stretching body is divided into different areas such as office, tea, conference, negotiation, and game. It is also a unique stereoscopic guide belt in the interior.

The environmental graphic design such as the theme wall, glass film, and house number also adopts the “track” element, echoing the theme. In addition, the designer left some blank walls, and the on-site wall painting was carried out by the employees of the car, which conveyed a strong corporate culture and enhanced the participation of employees.